Italy

1. Economic data

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1.1 General socio-economic data

		Reference years
Total area (km2)	301 308(1)	1999
Population	56 755 500(2) 57 563 400(2) 57 612 600(2)	1997 1998 1999
Gross national Product (GNP) (EURO billion)	1 171.6(3)	1999
Gross National Product (GNP) per capita (EURO)	20 343.2(3)	1999

Source : 
(1) French Economic Center of Rome
(2) INED (French National Institute of Statistical Studies). www.ined.fr
(3) "Bilan Economique et Social du Monde 1999"
Conversion rate used : 1$= 1.0046 Euro (average exchange rate for 1999)

1.2 Telecom market size (Millions Euro)

Millions Euro	End 1997	End 1998	End 1999
Equipment market
Fixed Equipment market	2 813,8	3 013,8	3 214,7
Mobile Equipment Market	3 114,2	4 721,6	6 128,1
Total Equipement Market	5 928	7 735,4	9 342,8
Fixed voice telecommunication Service Market
Traffic	10 849,7	11 151,1	11 251,5
Access	3 405,6	3 385,5	3 686,8
Data Transmission and leased line	1 305,9	1 285,8	1 356,2
Total Fixed voice telecommunication service market	15 561,2	15 822,4	16 294,5
Mobile communications services market
Mobile communications services	4 721,2	7 233,1	10 046
Total Telecommunication Market
	26 210,4	30 790,9	35 683,3

Source : IDC
Conversion rate used : 1$=1,0046 Euro

2. Actors and competition

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2.1 Fixed operators

Number of operators having a license at the end of 1999

95

Source : DRS Group quoted in " Autorité de Régulation des Télécommunications - annual report 1999 ".

Some fixed operators

Telecom Italia Historical operator Infostrada Wind Albacom ……

Source : Sema Group

2.2 Mobile operators

Number of subscribers	Type of network	End 1997	End 1998	End 1999	% of the market (end 1999)
Tim	Tacs-900	3 800 000	3 600 000	3 300 000	10,98
Tim	GSM	5 500 000	10 700 000	14 900 000	49,55
Omnitel	GSM	2 460 000	6 000 000	10 418 000	34,65
Wind	DCS-1800	-	-	1 450 000	4,82

Source : Mobile Telecommunications n°255 &278

2.3 Internet Service Providers

Estimation of the Number of Internet Service Providers	Last reference date
500	1999

Source : Analysis

Main Internet Services Providers
Company	Web sites	Number of subscribers end 1999
TIN	www.tin.it	2 037 000 (1)
IOL	www.iol.it	300 000(2)
World Online	www.worldonline.it
Ciaoweb	www.ciaoweb.it	90 000(2)
Tiscali	www.tiscali.it
Pronet	www.pronet.it
Planet	www.planet.it

Source : 
Sema Group
(1) La Tribune 16/02/2000 : www.latribune.fr 
(2) www.idate.fr 

2.4 Portals

Main portals	Web sites
Tiscali	www.tiscalinet.it
Ciaoweb	www.ciaoweb.it
Yahoo	www.yahoo.it
msn	www.msn.it
Altavista	www.altavista.it
World on line	www.worldonlie.it
Excite	www.excite.it
IOL	www.iol.it
Lycos	www.lycos.it
Netscape	www.netscape.com/it

Source : Sema Group

3. Basic Indicators

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3.1 Internet

3.1.1 General data

	End 1998	End 1999
Number of internet users	5 100 000(1)	9 218 016(1)
Number of Internet domestic users		5 000 000(1)
Number of Internet users per 100 inh	9 (2)	16 (2)
Estimation of Internet penetration rate in companies	47%(3)	66%(3)

Source : 
(1) Telecom Italia Annual Report 99
(2) Sema Group calculation
(3) Spectrum/Information Society Initiative

3.1.2 E-Commerce

	End 1998	End 1999
E-commerce market (EURO Million)	379 (1)	1 376 (1)
E-commerce spending per 100 inh (Euros)	658 (2)	2389 (2)

 

	End 1999
Number of e-commerce Users	1 318 174(3)
Number of e-commerce Users per 100 inh.	2 (2)
Number of e-commerce Users/Total Number of Internet Users	14 (2)

Source : 
(1) French Economic Center of Milan
(2) Sema Group calculation
(3) Taylor Nelson Sofres

3.1.3 Web sites

Number of addresses under the .it domain	Last reference date
93 279	End 1999

Source : www.nic.it

3.1.4 Internet hosts

Number of Internet hosts	Last reference date
301 528	01/2000

Source : www.journaldunet.fr 

3.2 Telephones lines

	End 1997	End 1998	End 1999
Total number of conventional lines	24 801 000(1)	24 250 700(1)	22 400 000(1)
Total number of ISDN channels	896 800(1)	1 735 300(1)	4 110 600(1)
Total number of mobile phone subscriptions	11 760 000(2)	20 300 000(2)	30 068 000(2)
Total number of lines	37 457 800	46 286 000	56 578 600

Source : 
(1) Telecom Italia First quarter report 2000
(2) Mobile Telecommunications n°255 &278

	End 1997	End 1998	End 1999
Total number of conventional lines per 100 inh.	44	42	39
Total number of ISDN channels (subscriptions) per 100 inh.	2	3	7
Total number of mobile phone subscriptions per 100 inh.	20.7	35.3	52.2
Total number of lines per 100 inh.	66	80	98

Source : Sema Group calculation

	End 1997	End 1998	End 1999
% of conventional lines / total number of lines	66	52	40
% of ISDN channels / Total number of lines	2	4	7
% of mobiles phone subscriptions / Total number of lines	31	44	53

Source : Sema Group calculation

3.3 Personal computers

	End 1997	End 1998	End 1999
Total number of Home PCs	4 230 000	4 660 000	5 110 000*
Total number of Business PCs	5 300 000	5 850 000	6 250 000*
Total number of PCs	9 530 000	10 510 000	11 360 000

Source : Databank Consulting
* Estimation

	End 1997	End 1998	End 1999
Total number of Home PCs per 100 inh.	7.5	8.1	8.9
Total number of Business PCs per 100 inh.	9.3	10.2	10.8
Total number of PCs per 100 inh.	16.8	18.3	19.7

Source : Sema Group calculation

3.4 Television

Television	Total number	Number per 100 inh.	Last reference date
Number of TV sets	23 600 000(1)	41	End 1999
Number of Home Cable TV Subscribers	5 150 000(2)	8.94	End 1999
Number of Home equipped with Satellite	5 775 000 (2)	10.02	08/2000

Source:
(1) www.inside-cable.fr
(2) La Tribune : www.latribune.fr 

	Total number	Last reference date
Number of Households	24 000 000(1)	10/99
Number of homes passed by cable	n.a	10/99
Number of Homes passed by cable / Number of Households	n.a	10/99

Source : (1) www.inside-cable.co.uk  

3.5 Voice traffic

Fixed Traffic (in million of minutes)	End 1999
National traffic (local + long distance)	107,0
International outgoing traffic	2,5
Total (incl fixed-mobile calls and other services)	121,3
Number of minutes called per inh per year.	2 102,2

Source : IDC (1999)

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