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Austria |
| Austria
has been a member of the European Union since 1995, and
considerable progress has been achieved since in defining
a comprehensive strategy and a set of measures to take
Austria into the Information Society. I - Historical and juridical viewpoint 1. Broadcasting, Satellite and Cable TV 1.1 Legal Foundations for Broadcasting and Television
1.2 Commercial Radio Broadcasting - market development Because of the new Regional Radio Act, 53 local and regional commercial radio broadcasters were awarded licenses in the second half of 1997. In November 1997, the Commercial Radio Authority awarded 8 licences for regional frequency slots and 43 licences for regional and local frequency slots. About 300 applications had been submitted. Licences are granted for a 5-year period. By the end of 1998, practically all of the radio stations that had been awarded a licence became operational. The new commercial radio broadcasters tend to be dominated by the most influential print media in Austria. There is a conflict about the restricted advertising time for radio broadcasters. While commercial radio stations are allowed 90 minutes per day for broadcasting commercials, the ORF (i.e. radio stations Ö3 and Ö2 together) is allowed 120 minutes. On top of that, the public broadcaster may go beyond this limit by up to 20 percent per day as long as the weekly average is balanced. Commercial radio stations request the right to balance out their commercial time limit within a week or even a year. Market Analysis of the Austrian Radio Market ("Radio Test", 2nd quarter 1998) : according to the analysis "Radio Test", the public service broadcaster ORF remains the market leader with a solid 79% share. The commercial broadcasting companies have a market share of 17% all together. The rest remains with foreign broadcasters. 1.3 Commercial Terrestrial Television Broadcasting Since November 1996, private TV-organisers are allowed to broadcast commercials. But real commercial television will only be possible when private organisers are not only allowed to transmit via cable networks but also via terrestrial frequencies. There were clear signals from the Austrian government to end the (terrestrial) TV monopoly of ORF within the next 2 years. 1.4 Cable and Satellite Broadcasting market development According to the new Cable and Satellite Broadcasting Act (KSRG, 1997), cable TV network operators no longer have to apply for a licence but only have to announce the establishment of a network. Thus, competitive markets may be established in theory, but the limited size of networks will probably not allow for more than one network in a region. The single provider structure will probably remain dominant in the cable TV market. The regional TV market has been overestimated by some providers. "Telekabel" "Wien
1" 1.5 Developments at the ORF (the public service broadcaster) New
General Manager Plugs Roll
out of Advertising Department Unfair
Competition Cross-border
Broadcasting 2.1 Telecommunications (FMG 1993) and Postal Service Structure ACT (PTSG) Reform of the Austrian telecommunications system has largely resulted from external pressures. The operational and national regulatory activities of the Austrian Postal and Telecommunications Administration (OPTV) were separated in January 1993 to comply with EU directive. The prime objective of the new TKG 1994 was harmonisation with EU legislation. Thus, the Act introduces mutual authorisation of EU-approved terminal devices and liberalisation of services with one exception: the voice telephone services. The infrastructure monopoly remained unaffected by the Act. The Postal Service Structure Act (PTSG) should have been adopted in 1994 and was primarily intended to solve the OPTV's structural problems. A compromise solution was found by creating the OPTV Holding Company opening the way for the establishment of joint ventures from 1995 onwards. The most important issues of the Postal Service Structure Act are:
PTA spun off a mobile branch (Mobilkom Austria) and a data services branch (Datakom/Radio Austria) and is the local distributor of Concert (BT/MCI). Mobilkom is also looking for an international partner who is willing to buy about 25% of its shares. 2.2 Legal Foundation: The New Telecommunication Act (TKG 1997) This new Act was accepted by the House of Parliament on June 26 1997 to be enacted by the 1st of August. Compared to the preceding drafts, it is more detailed, contains regulation concerning the structure, establishment and competencies of the NRA and improves the position of alternative network operators considerably. Furthermore, EU legislation is fully incorporated into this national act. The objectives of the new Telecommunication Act are to:
The most relevant issues are regulated as follows: Licences Terms
of Trade and Price Regulation Rights
of Way Universal
Service Obligation Competition
Policy Consumer
Protection 2.3 Telecommunication Authorities Including the National Regulatory Authority (NRA) There are a number of authorities involved in telecommunications policy. The heterogeneity can be reduced by grouping the authorities around the Ministry of Science and Transport (Supreme Telecommunications Authority) and the National Regulatory Authority (Telekom Control GmbH). Affiliated are four Local Telecommunications Authorities (Fernmeldebüros) and the Certification Office (Zulassungsbüros) which is responsible for licensing equipment. The newly established Telekom Control GmbH (NRA) (http://www.TKC.at) is responsible for regulating the telecommunications industry as indicated in the Telecommunications Act. It is a fully state owned, non-profit limited liability company with AS 50 million equity. Consequently, Telekom Control receives guidance from the Supreme Telecommunications Authority and from the Ministry. Determination
of interconnection tariffs 2.4 Telecommunication market development On December 9 1997, Telekom Control Commission issued nine licences for voice telephony and/or leased lines. Up to now, more than 40 telecommunications licenses have been issued. Developments in the 2nd quarter 1998 were marked by further restructuring of infrastructure operators, consolidation of the regulatory framework and further evolutionary advances of competitors in the telecommunications market. Nevertheless, the dominant operator PTA announced record earning for 1997 : in the telecommunication unit, profits amounted to ATS 8,2 billions. Additionally, profit of ATS 2,4 billions stem from its subsidiaries Mobilkom (ATS 2 billions) and Datacom (ATS 400 millions). The results was 25% higher than forecasted. It was striving to select a strategic partner to increase its foothold on the market and in October 1998, it has selected Telecom Italia as a strategic partner for a 25,1% stake in Telekom Austria (see Part III).
The following operators possess either voice telephony or leased lines licences:
2.5 Liberalisation in mobile communications An important second step towards liberalisation was taken in 1995 with the invitation to tender for a second mobile telephone licence. Five consortia applied. The O-Call consortium offered the highest fee and was then selected. There is also increasing competition in paging services. Licences for offering paging services were granted without either tendering or collecting a licence fee. The third mobile license was granted in Summer 1997. The consortium "Connect Austria" consists of Radex (20,1%), Viag (20%), Telenor, (17,5%), Orange (17,5%), Tele Danmark (15%) and Constantia (15%). Incumbent GSM operators criticised the "low" licence fee and announced that they would consider judicial action. A dispute concerning frequencies in the 1800 band has still not been settled by the end of 1998. In November 1998, Telekom Control initiated a consultation process on the 4th nation-wide and regional mobile communications licences. Telecom Control asked for comments on the frequency issues, auctioning procedures and license conditions. A synthesis of the comments was published on the TKC homepage (http://www.tkc.at). Issuing regional licenses still lacks an adequate legal framework (i.e. the possibility of simultaneous auctioning of frequency packets) so that it has to be adapted before any auction can start. 2.6 Developments at the dominant fixed line operator Post & Telekom Austria PTA
changes its privatisation strategy New
tariffs and Per Second Pricing Numbering
This issue is still not settled yet. 3.1 Funding and IS promotion initiatives Austrian
Institute for the Promotion of the Economy (WIFI) -
Sponsorship Programme
Bureau
for International Research and Technology Co-operation
(BIT) - Sponsorship Programme Innovation
and Technology Fund (ITF)
Austrian
National Host (ANH) 3.2 Mixed Information on Information Society Developments Research
Centre Telecommunication Vienna (FTW) The Federal Ministry for Science and Transport co-ordinates this and five other projects. After a positive evaluation the Federal Ministry for Science and Transport and the City of Vienna will grant subsidies of about ATS 30 million. The scope of research includes:
Electronic
Purse Reasons for the rare use of the electronic purse function is the lack of promotion for the use of "Quick Cash" in Austria and the high cost incurred by purchasing terminals (more than ATS 10.000 per machine) which have to be paid by the shop owners. Due to the instalment costs, only large companies have started to set up terminals. By the end of 1999, 20 % of all installed machines with conventional coin slots or bill intakes will be equipped with "Quick-cash"-function. First
Web-Index for Austria Electronic
Tax Return II - Changes over the last 3 months (October - December 1998) The fourth quarter of 1998 was marked by significant developments in the Austrian telecommunications sector. Most noteworthy was the selection of a strategic partner for Telecom Austria, the announcement of the allocation of nation-wide and regional mobile licenses and the start of access network operators. 1.1 Strategic partner for Telekom Austria In view of its search for a strategic partner, the telecommunications branch of PTA was singled and renamed Telekom Austria (TA). The number of potential strategic partner for the 25,1% stake in TA was reduced to two contestants as Deutsche Telecom pulled out of the contests. Only Ameritech and Telecom Italia were interested in acquiring the PTA stake on offer. In October 1998, the final decision was taken in favour of Telecom Italia although both bidders offered around 23 billion AS for the TA stake. 1.2 Issuing of further mobile communications licenses In November 1998, Telekom Control initiated a consultation process on the 4th nation-wide and regional mobile communications licences. Telecom Control asked for comments on the frequency issues, auctioning procedures and license conditions. Overall it is planned to start the licensing process for the 4th nation-wide mobile license on the 21st of December. The actual auctioning is scheduled for March/April 1999. So far, tele.ring (i.e. Mannesmann - Verbund - ÖBB), Swisscom/UTA and Tricotel (a group of Austrian investors) have publicly announced their interest in this license. Issuing regional licenses still lacks an adequate legal framework (i.e. the possibility of simultaneous auctioning of frequency packets) so that it has to be adapted before any auction can start. It is envisaged that the licensing will start after the 4th license will have been awarded. Consequently the regional licenses will be allocated in Summer 1999. All mobile licensees will be allowed to bid for regional frequencies but will be excluded from the 4th license auction. The necessity to allocate further mobile licenses was questioned by max.mobil. max.mobil argues that new licenses should not be issued as long a the ongoing frequency dispute has not been settled. Presently both GSM900 operators (max.mobil, mobilkom) asked for frequencies in the 1800 MHz Band. According to the telecommunication law GSM900 operators have access to 5 MHz of this frequency band if they can prove that their network capacity is no longer sufficient. Mobilkom was awarded these 5 Mhz in August 1998 after a lengthy procedure to prove that they do have capacity problems. This decision and the application of mobilkom were, and are still, discussed in the media. After Telecom Control Commission awarded these frequencies One (formerly Connect Austria) - the only GSM1800 operator - challenged this decision before the Constitutional Court. The Constitutional Court cancelled the decision of Telecom Kontrol Commission. It will decide on this matter itself. A date for this decision is not fixed yet. 1.3 Access network operators increasingly target residential customers Since the third quarter of 1998, an increasing number of access network operators is targeting the residential customer market:
1.4 Internet telephony operator RSLCom is the first telecommunication operator to offer Internet telephony in Austria. The new service allows for phone to phone (and of course all other forms) Internet telephony. Tariffs are reported to be significantly lower than those of traditional fixed line operators. 1.5 Consultation process on direct access On October 16 1998, Telecom Control started a consultation process on unbundled access to the infrastructure of dominant operators. Statements of interested parted were due to arrive by December 14 1998 and will be published on the web page of Telecom Control. In the last session of the Parliament this year, some new laws have been passed concerning broadcasting, but the high expectations have not been met. The chancellor repeatedly promised to privatise the television market and yet did not meet his own demand. The following section gives an overview at the last three months of the year 1998. 2.1 Commercial Radio Broadcasting In order to enhance the attractiveness, those commercial radio stations with regional licenses set up an association not only to achieve better prices in the advertising market but also to gain from synergy effects with their own news network. Results
of the "Radio Test": Analysis of the Austrian
Radio Market - Third Quarter 1998 Advertising
Market Commercial
Broadcasting Authority (Privatrundfunkbehörde) Representatives of the Austrian Publishers Association, the Association of Austrian Industrialists along with politicians of four Austrian parties and even the regulator itself meanwhile demand the establishment of a new regulatory body with enhanced competence and specialists who deal with the matter on a full job basis. 2.2 Commercial Terrestrial Television Broadcasting At the end of 1998, the Austrian Parliament has still not agreed on a legal basis for commercial terrestrial television. The draft under discussion provides for a single nation-wide terrestrial analogue frequency slot and 49 regional slots which are too weak to reach more than a city. Further negotiations on the issue are expected by mid January 1999. 2.3 ORF: the Public Service Broadcaster The long expected "big ORF reform" cannot even be called a "small ORF reform": On December 16 1998, the Austrian Parliament passed a new Federal Broadcasting Act and a new Regional Radio Act which should lay the basis for the new Commercial Terrestrial Television Act that has to be further discussed early next year as mentioned above. The changes to the Federal Broadcasting Act only implement the demands of the EU guidelines to broadcasting in Europe concerning the marking of violent programmes to protect children and young people. The new law grants the ORF more advertising time on its stations and a restriction on advertising on online services. At the same time, commercial free days were reduced from six to three days a year putting the ORF in line with commercial broadcasters which are not restricted at all in this respect. In the field of broadcasting, the competition between the market leader, the public service broadcaster ORF, and the only recently admitted private competitors in the radio and the (cable-) TV market, has not yet reached the final status. A big issue remains the privatisation of terrestrial television in Austria. Technical restrictions have to be met as well as the political will to open the market for competition. Important steps towards competition on the terrestrial TV market have to be made but it is unknown when it will happen. A big step towards a comprehensive regulation of this difficult sector is urged by many involved institutions in Austria. It is requested to set up a new regulatory body, a so called "Media Institution" (Medienanstalt), which should regulate the whole sector of the electronic media, i.e. commercial radio stations, commercial TV-stations, and the public service broadcaster ORF. Measures have to be taken in order to allow fair competition between private and public competitors. |
